Long press kits were burying the rider. So we rebuilt the menu.
A promoter opens your press kit on a phone, ninety seconds before a meeting, looking for exactly one thing — the rider, the tech spec, the date you are free. If that section is ninth in a row of twelve links, it is not hard to find. It is invisible. And nobody ever writes back to tell you.
A press kit is not a homepage
Most builders are designed for four sections. Artists end up with twelve: bio, music, unreleased, videos, photos, dates, press, rider, tech spec, contact, socials, booking form. Somewhere around the seventh, a single row of links stops being navigation and starts being a wall.
What makes that expensive is that the failure is silent. A promoter who cannot find your fee or your tech spec does not email to ask. They move to the next artist, and you file the outcome under "they never replied".
Four ways to navigate, depending on how long you are
Inline — up to six sections. One row, nothing clever. If this still works for you, do not change it.
Grouped — the one to reach for once you pass seven. Sections fall into families, and families are how the reader is already thinking: everything a promoter needs on one side, everything a label needs on the other.
Dropdown — when you want the header to be one line and nothing else, and the hero image to do the talking.
Floating — the menu sits over the hero on glass, fading at its edges instead of cutting the image with a hard bar.
All four work in light and dark, with any accent, on any theme.
How to order your sections (the part that is not a setting)
Order by who opens the link, not by what you are proudest of.
The promoter opens it to answer three questions: what does this sound like, has anyone else booked them, and what do you need. Music, press, rider.
The label opens it for one: is there anything I have not heard. Unreleased goes first or second.
The fan is the only one who reads the bio — and the fan is not the one deciding.
Contact goes within one thumb of wherever they land. If it is the last section, it is a section that only exists for people who already made up their mind.
Free, like every other design option
All four styles are free on every plan. So is every theme, font, background and photo filter. Most builders charge you not to look bad. Paid unlocks your own logo and favicon, unlimited press kits and higher limits — not the right to look good.
If you are structuring a press kit for the first time, the full walkthrough is in how to make an EPK. If you want to see how other artists ordered theirs, there are twelve live ones in EPK examples.