GUIDE
What is an EPK?
An EPK, or electronic press kit, is a single web page that gives promoters, venues, labels and press everything they need to evaluate an artist — music, bio, stats, press, live dates and a booking contact — as one shareable link instead of a PDF or a folder of files.
It's the modern replacement for the old press pack. Where the press pack lived on a hard drive and went stale the day you sent it, an EPK is live: you update it once and every link you've ever shared shows the new version.
What does EPK stand for?
EPK stands for Electronic Press Kit. The word "electronic" is a hangover from when everything else was paper — today, an EPK is simply the link you send when someone asks who you are.
THE ANATOMY
What's included in an EPK?
Seven things a promoter, booker, label, or journalist expects to find on the page — in roughly this order.
HOOK
Artist name and one line that says who you are and what you do. This is the sentence people quote when they forward the link.
MUSIC & STREAMING
Spotify, Apple Music, SoundCloud, or Bandcamp links. Playable, not attached. A promoter should hear the sound in a click.
STATS
Monthly listeners, top city, follower growth, or view counts. Two or three numbers that back up the pitch.
PRESS
Short quotes with the outlet and date, plus logos where you have them. One strong pull beats a wall of paragraphs.
LIVE DATES
Upcoming and recent shows. Momentum matters more than volume — a booker wants to see you're active.
SHORT BIO
One paragraph in third person: the release, the sound, where you're based. Not a life story.
BOOKING CONTACT
The one email a promoter or A&R should write to. Territory if you have agents. Nothing to hunt for.
Why do musicians need an EPK?
Bookings. Promoters skim dozens of pitches a week. A well-built EPK turns a cold email into a decision — sound, rooms, dates, contact, all in one link.
Labels and A&R. When someone at a label asks around about you, the first thing they'll do is search your name. Your EPK is what they find, and it decides whether the conversation continues.
Press. A journalist needs a bio, a photo, and a quote in one place, on deadline. An EPK saves them the email chain.
Looking professional. A link to a hosted EPK reads differently from an Instagram handle. It signals you take the work seriously — which is how you're treated in return.
EPK vs press kit vs media kit
In music today, all three mean roughly the same thing: a bundle of your bio, music, press, and contact info. "EPK" is the digital, link-based version — the one anyone in the industry actually expects. "Press kit" and "media kit" are older terms for the same idea, held over from when the bundle was a PDF or a physical folder.
If a promoter asks for your press kit, send your EPK. If a journalist asks for a media kit, same answer. The link does the work.
EPK examples
The fastest way to understand the format is to read one. Browse real EPK examples from DJs, bands, solo artists, and producers.
FAQ
Questions about EPKs
EPK stands for Electronic Press Kit — a single web page that gives promoters, venues, labels, and press everything they need to evaluate an artist as one shareable link, instead of a PDF or a folder of files.
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